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What is Response Bias? Response bias (also know as survey bias) is defined as the tendency in respondents to answer untruthfully or inaccurately. It often

What is a close ended question? Close ended questions are those that start with ‘Can’, ‘Did’, ‘Will’ or ‘Have’. Most commonly, they take the form

Open ended question definition Open questions allows for ‘free form’ answers, where participants respond in their own words, at a longer length. Typically, these questions

What is a trap question? Trap questions are used to identify respondents who’re speeding through your survey without paying attention. They’re also referred to by

Although some questions will have a straightforward set of answers, you can’t always predict how a respondent will to answer. This is where using an