Getting Started

Form Builder

Create online application forms, register guests for events, collect consent and much more using our free drag and drop form builder.


How to Create an Online Form

1. Create a Form

Go to your dashboard, click ‘New Project‘ in the top right and select ‘Survey/ Form‘. Then give your project a name.

If you have a pre-existing form you’d like to use as a template, you can duplicate it in the dashboard. To do this, select a project and then click ‘Copy‘.


2. Insert Fields

Drag and drop questions types or text fields into your form from the ‘Add Items‘ tab in the left sidebar.

Then open the Quick Menu to customize the settings for each field..

3. Add Pages

If you need a fair bit of information from your respondents, you’ll want to spread it out over multiple pages.

Add new pages to your form using the ‘Manage Pages‘ tab and selecting ‘Add Question Page‘.


4. Applying Logic

Page Logic allows you to filter respondents to separate pages based on their previous answers. By personalizing your form, you’ll also increase your completion rate.

Apply Logic to questions in the ‘Page Logic‘ by selecting a question answer and a page destination for those who choose it.

5. Customize Form Design

Use the ‘Theme/ Appearance‘ tab in the form builder to customize your project. Here, you’re able to change theme colors, fonts and background images to fit your site design.

You can also insert images, videos and a logo if you feel your form needs more visual features.


6. Form Testing

Click the ‘Preview/ Test‘ button in the top bar to see how your form will display for respondents on desktops, mobiles and tablets.

Then take a test run to make sure and features you used are working as intended (e.g. Page Logic).

Features for the Online Form Builder

Using Page Logic you’re able to create individual paths in your form for respondents. By only showing relevant questions to each respondent, you personalize their experience and keep them engaged.

You can also use Logic to create Qualification questions. For example: if you’ve created a consent form, you can send respondents who give their consent to another page or external domain and filter those who don’t to a separate exit page.

Text Piping allows you to pass respondent information into your form or results. This data can come from three sources:

  • A previous question answer
  • API data fields (Hidden Fields)
  • Email tracking fields

Insert our pre-built contact form template from the ‘Add Items‘ tab. You can also enable the Address Lookup feature so respondents from the UK and US can search for their address based on their zip/postcode.

Restrict what characters respondents can type into form fields through the Question Quick Menu. These include: numeric, email and web address.

Users with a paid account can customize Thank you pages with text, images, logos and videos. They’re also able to redirect respondents to an external URL upon form submission (e.g. e-book landing page).

Embed forms on your website inline with all your other content or have your form popup or slideout for respondents.

You’re able to customize the design of your form (and add a logo) to align with your brand guidelines and match your site design.

Receive a notification via email every time a response is submitted to your form.

Your form data is collected in real time and is accessible in your report as soon as a respondent submits it. Segment and compare sets of results for a deeper analysis of your data, and create multiple reports based on those filters.

Customize your report theme and chart types and share it with stakeholders in three ways:

  • Export as a spreadsheet
  • Export as a PDF
  • Share the digital report with a URL link
You’ll also be able to view the individual responses from each person who submits a form.

To maximise your response rates, your form will have to be accessible on all devices.

All projects you created with KwikSurveys are fully responsive, meaning they’ll work perfectly on desktops, tablets and mobiles.

Users subscribed to the Business Plan will have all KwikSurveys branding removed from surveys, forms, quizzes and emails.

Tips for Building Forms

1. Ask as little as possible

You have to remember that people don’t really want to hand over their information, so you should only ask for what you really need. I.e. if you don’t need customer phone numbers, don’t ask for them.

2. Ask one question and a time

Asking questions one by one creates the feel of a conversation, rather than a request for information. By treating your respondents as humans, you’ll build trust and increase response rates.

3. Label each field carefully

Ensure you provide all the context necessary for a respondent to fill out a field. A lack of clarity in labels can cause respondents to skip sections or leave the form altogether (if you’ve made the field required).

4. Don't make every field required

Only make questions required if they’re essential to your data collection. People will expect certain fields to be mandatory (e.g. name and email) but may think others are unnecessary (e.g. home address).

5. Explain why fields are necessary

There will be information you ask for that feels private or sensitive to respondents, e.g. age, income. By explaining why you’re asking or what you’ll use it for, you’ll motivate them to provide an answer.

6. Reward respondents

Offering an incentive is a great way to create value and encourage respondents to fill out your form. However, you should be wary of doing this too often as it may encourage fake responses.

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