Use Case
Improve customer retention, increase brand awareness and reduce risk in decision making.
Whittle your questions down to those that provide the richest feedback. Asking too many questions will lead to a low response rate or disengaged respondents.
Customize the colors, images and logos in your survey to align with your brand guidelines. This will ensure customer feedback remains focused on you.
Structure your survey so that customers only every see questions relevant to their experience and personalize questions to keep them engaged.
Monitor levels of customer satisfaction over time to identify what changes are successful and which aren’t. Then use this information to inform development.
The most effective research takes a multi-mode approach to data collection. Your survey has to be responsive on all devices and accessible by other means, e.g. print.
There’s no bigger deterrent to respondents than blatant attempts to collect their data. Only ask for what’s essential to your research goals.
Asking for feedback too frequently will lead to survey fatigue. You have to consider how often other departments, competitors and you are pestering customers for feedback.
Ensure that feedback is shared with all relevant departments and acted on. If this isn’t done, you’ll only receive the same data in the next survey.
A high level of customer satisfaction will ensure high retention and a low churn rate. On top of this, satisfied customers tend to refer others and create more business for you in the process.
By collecting feedback, you can identify the strengths and weaknesses of your product or service and action changes that increase satisfaction.
It’s important to ask for customer feedback at the right junctures. For example, you could set an automated survey to be sent a week after a purchase has been made. In doing so, your customer has a chance to test your product and is able to provide constructive feedback.
You should also ask for feedback from customers who leave. This is the best opportunity to learn how to win them back and prevent future losses.
You’ll want to address all aspect of your business or at least those that influence the customer journey. discover what they like most and what’s caused the most friction in their experience with your company.
These could include product quality, prices, customer service staff or even access of information. Whatever can be improved to meet the growing customer and prospect needs.
NPS is the standard by which you gauge customer loyalty to your organization by asking: “On a scale of 0-10 how likely are you to recommend our product/service to a friend or colleague?“
You should ask customers to determine this rating based on their most recent experience with you. Those that select 0-6 are labelled as Detractors, whilst 7-8 are Passives and 9-10 are Promoters.
You should have a clear and singular goal for your survey, whether it’s to improve a product or to improve the customer journey. Asking too much can make your survey seem convoluted to respondents and increase your drop out rate.
Discover what your customer like and dislike about your current products and test concepts.
Highlight the blind-spots in your customer journey or sales funnel and improve engagement.
Identify market trends to inform your owns strategy and improve return on investment.
Find out whether a customer intends to make a first or repeat purchase with you and why.
Measure how recognizable your brand messaging is and how it compares to competitors.
Collect feedback on customer support representatives and help documentation.
What questions you ask customers depends on the type of survey you created. If you aim to improve your product or service range, then you don’t need to measure brand awareness, as your customers will already aware of you. However, they will always focus on experiences with company and whether they meet what customers expect.
Here are a few examples of customer feedback questions for satisfaction, product evaluation and competition:
KwikSurveys has a range of question types available for customer satisfaction surveys, including both closed and open ended questions:
Conduct split testing of text, images and videos in your surveys to identify what content receives the best feedback from customers.
For example:
KwikSurveys’ theme editor allows you to customize our prebuilt themes to align with your own branding. This includes adding text, images, videos and a logo and the ability to change colors and fonts. You’re also able to customize the colors of your reports.
Exit pages can also be customized to deliver branded messaging to respondents who complete your survey. Alternatively, you can redirect them to a landing page for a promotion or offer on completion.
Personalization is essential to keeping respondents engaged and maintaining a high response rate. By using Page Logic, you’re able to direct customers and prospects to sets of survey questions relevant to them. This feature can also be used to create qualification questions.
You can also personalize question text and answer options with our Text Piping feature. I.e. When a respondent makes an answer choice, you can pass that text into a field that follows.
For example:
Question 1: Which of these products did you purchase?
A: Product 1 | B: Product 2 | C: Product 3 | D: Product 4
Question 2: Why did you choose Product 1?
The Hidden Fields feature allows you to pass custom variables (such as customer names and email addresses) into reports to provide you with external information on a respondent. E.g. If you’re asking a customer for feedback on a recent purchase, you could use Hidden Fields to include their purchase information.
In the results section of your project, you’ll have access to the collated results from all customer and prospects and the individual responses of each. A custom graph is produced for each question result to visualize your data.
Here’s what else you can achieve with your report:
When measuring customer satisfaction, it’s important to segment your results for a more in-depth analysis of trends and patterns.
For instance, if you’ve run an NPS survey you’ll want to segment your results based on the ratings customers have provided. Then create separate reports for your detractors, passives and promoters to more easily identify what you’re doing right and where you need to improve.
For customer satisfaction surveys to have the greatest impact, they should be run repeatedly to bench mark your progress.
For example, you may run a brand awareness survey and conclude that you need to invest more in PPC and online advertising to increase exposure. Once you make those changes, run the same survey after at a later date to determine if your change was effective.
This is where our comparison tool should be used to identify the similarities and differences in feedback from two survey runs. This comparison should be made within the context of any changes you made based on the feedback from the first run.
E.g. If the the responses are similar in both runs, the changes you made were likely ineffective.
Remove all KwikSurveys branding from your online surveys, forms and quizzes by subscribing to the Business Plan.
All projects you create with KwikSurveys are responsive across all devices. Whether your customers are responding by desktop, mobile tablet or kiosk, your survey will display perfectly.
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Bristol, BS2 0BY
United Kingdom
Company #: 04602671
VAT: GB823579410
email@kwiksurveys.com
