Getting Started

Create a Survey

Learn how to create a survey that collects quality data and retains a high response rate.


How to Create a Survey

1. Create a Survey

To create your own survey, click ‘New Project‘ on the dashboard and select survey. Then give your project a name.

If you don’t want to start from scratch, you can copy an existing project and edit that. To do this, click a project in your dashboard and then select ‘Copy‘.


2. Insert Questions

Select from a list of question types in the ‘Add Items‘ tab in the left sidebar. Then use the drag and drop builder to place them in your survey.

You can find more option for customizing questions and answers in its Quick Menu.

3. Add Pages

You can add new pages to your survey through the ‘Manage Pages‘ tab in the sidebar. If you have a lot of questions, use the Question Pages to break your survey up into small sections.

You can also add multiple Thank You pages if your project has several exit points.


4. Applying Logic

Page Logic (skip logic) can be used to filter survey respondents to separate pages based on answers to previous questions. This is done through the ‘Page Logic‘ tab in the sidebar of the survey creator.

Using Logic will increase your survey completion rate as it keeps page and questions relevant to the respondent.

5. Customizing Themes

You can customize your survey design in the ‘Theme/ Appearance‘ tab in the sidebar. From there you can edit theme colors, fonts and background images.

If you feel your survey needs more visual elements, you can also insert images and videos, or add a logo for branding.


6. Previewing and Testing

As with any content, it’s essential you proof your work before distributing it. Select the ‘Preview/Test‘ button in the top bar for a preview of how your survey will appear to respondents. Then take a test run to ensure all the technical elements are working as intended (e.g. Page Logic, Text Piping).

Features for Surveys

In the survey tool, select from a range of open and closed question types. Including: multiple choice, opinion (likert) scales, matrices and picture choices.

Tip: Don’t use the same question type for every question in your survey. Respondents tend to disengage easily from survey and doing this will only make yours feel stagnant.

Page Logic (or skip logic) allows you to customize what pages a respondent will see as they go through your survey. Apply Logic to answers and create new pages, with sets of relevant questions on them, that correspond with those answer choices.

Text Piping (advanced question logic) allows you to personalize question or answer text based on a respondent’s previous answer choice.

Question 1: Who is your manager?

A: Connor Freeman | B: George Estaway | C: Sarah Johnson | D: Betty Smith

Question 2: How would you rate the communication skills of Connor Freeman?

Use the Hidden fields features to pass respondent information into your results. This could be names, email addresses, ticket number, or any other information you have stored in a contact list.

Our split testing feature allows you to test the performance of text, images and videos with respondents.

For example, if you’re testing a a few product concepts, you can use A/B images to show concept A to half your audience and concept B to the other. Then you can compare the feedback on each concept in your results.

After building your survey and sending it to respondents, you’ll want to be sure it loads perfectly for all respondents.

All the surveys you create with us are dynamic and will load the same regardless of whether a respondent is using a mobile, tablet, kiosk or desktop.

Make your project all your own and remove all KwikSurveys branding from your surveys, forms and quizzes. This feature is only available with the Business Plan.

Once you’ve started collecting results, you can use the filtering tool to segment your data in order to identify trends and patterns.

For example, if you were running a Net Promoter Score survey, you could split your results into Promoters, Passives and Detractors. This enables you to more easily pinpoint what you’re doing well and where you need to make improvements.

Use the comparisons tool to compare two sets of data against each other for all questions in your survey. An example of this would be for running a customer satisfaction survey across multiple departments.

You can also use this feature to benchmark the improvements (or criticisms) to staff customer service skills over time.

We put all your data into a professional report, where you can edit the theme and chart types for questions. You can create further results based on segment and comparison filters.

Your results can then be shared in two ways:

  • Export your results as a PDF or spreadsheet.
  • Share the digital version of your report with a URL link.

Distributing a Survey

Simple URL Link

Copy and paste a URL linking to your survey and post it anywhere.


Upload contact lists to your address book and share your survey by email

Social Media

Quick share your survey to 6 social media sites or direct to Whatsapp.

QR Code

Print a QR code that directs smartphone users to your survey when scanned.


Embed a survey on your website inline with all of your other content.

Pop-ups and Slideouts

Place a button on your website that triggers a survey to pop-up or slide out. 

10 Tips for Creating a Survey

1. Keep it short

The longer your survey (or your questions) are, the more likely respondents are to disengage and leave. Only ask what is essential to meeting your research aims and your data quality will improve.

2. Specific questions

You should ask one question at a time, as not to confuse respondents. Also, if they need to address anything specific within their answer, you should raise it in your question (e.g. events, dates, people).

3. Don't lead respondents

Writing leading questions is counter-productive to your research, as they only create biased results. Question wording needs to be as neutral as possible in order to collect the most accurate date.

4. Crucial questions first

To ensure you always collect data essential to your research and keep completion rates high, place your most important questions first. Save demographic and other sensitive questions for the end.

5. Personalize

Making your survey as relevant to respondents as possible will lead to a better quality of results and increase completion rates. Use Page Logic, Hidden Fields and Text Piping to personalize surveys.

6. Be conversational

Your survey questions shouldn’t feel like an interrogation. Using a conversational tone will keep respondents engaged and encourage more open and honest feedback (which means better data).

7. Combine open and closed questions

Regardless of whether your research is qualitative or quantitative, you don’t have to choose between open and closed questions. Using a mix of both will provide a more in-depth perspective on your data.

8. Customize the survey

Keeping respondents engaged is essential to collecting high quality data, and a poor design is a sure-fire way to scare them off. Make sure to customize theme colors, imagery and branding.

9. Test, test and test

Testing your surveys allows you to achieve two things. Firstly, you can proof your content to ensure there are no errors. Secondly, you can test the technical aspects are working correctly (e.g. logic).

10. Survey frequently

Collecting feedback should be a continuous process. By running a series of surveys or the same survey over time, you’re bale to bench mark your progress and measure the effectiveness of changes.

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